Analysis of Retailer's Coping Style after Epidemic— — Based on IKEA's Coping Style

When faced with the sudden Covid-19, many companies have suffered large or small losses, especially and medium-sized retailers, they been hit unprecedented — compulsory policies imposed by government forced them to suspend their business, thus bringing problems, such as inventory backlog, increased management costs, capital chain breakage, so on. However, in today's time for outbreak recover, these retailers must begin consider how recover after outbreak. Therefore, this paper takes world-famous retailer Ikea research object, uses SWOT/PEST analysis method analyze dilemma opportunities of Ikea, at same studies practice advantages Ikea's retailers. This essay holds view that measures IKEA did give suggestions enterprises restore economy, hopes help quickly even surpass pre-epidemic level.